Flooded McDonald's from Superflex on Vimeo.
A McDonald’s burger bar, ready to dispense its fast food, but deserted. Water trickles under the door, forms an expanding pool on the floor, rises. As the water rises trays drift off tables, electrics short circuit, plastic cups and other detritus turn in the current, and a horizontal Ronald McDonald bobs disconcertingly about his abandoned domain. Finally and completely underwater, ghostly submerged chairs float amidst the accumulated debris of the fast food outlet. We have a flooded McDonald’s.
Thought-provoking, beautiful and sometimes foreboding, Flooded McDonald’s takes a novel view of issues such as climate change and consumerism, and is the first presentation in Wales of work by Danish collective Superflex. In projects around the globe over the past fifteen years, their particular economic and political awareness has resulted in large-scale installations, long-term process-based projects such as installing a small bio-gas plant in rural Tanzania, publications and, more recently, films.
The effect of Flooded McDonald’s is haunting and the work itself has an unexpected beauty. At the same time it is a thoughtful meditation on global capitalism’s relationship to ecological concerns of the most fundamental nature, showing a younger generation of artists unafraid to tackle the most pressing issues of our time.
Flooded McDonald’s was co-commissioned by Mostyn, the South London Gallery, the Louisiana Museum of Modern Art (Denmark), with generous support from the Danish Film institute. it was directed by Tuan Andrew Nguyen and Superflex.
The exhibition is supported by the Danish Arts Council’s Committee for international Visual Art and The Royal Danish Embassy.